How to create a great brand name | Jonathan Bell

How to create a great brand name | Jonathan Bell

Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name.

TEDArchive presents previously unpublished talks from TED conferences.
Enjoy this unedited talk by Jonathan Bell.
Filmed at TEDUniversity in 2016.

44 Comments

  1. Hi I m dass from Bangladesh. Need Ready made garments buyer.if any one interested pls let me contact.
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  2. Well..I have to tell this guy in my country there are already 3 foreign companies have bad meaning in my native language but nobody cares and still buy them

  3. Ring Ring, ring ring,

    BMW: "Hello this is BMW"
    ALPHABET: "Hi, we want to buy the URL alphabet.com from you"
    BMW: "Sure, but we want a googillian dollars for it"
    ALPHABET: "Hold my internet"….

    that was smart!!

  4. Naming a brand is like naming a baby. Naming is a rigorous and exhaustive process.

    After many years of research , I chose my name as my Brand name!

  5. *e a s y l a p t o p l i f e .c o m* search in Google without gaps is too working very well for me. easy c@sh. working from a phone only too!

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